SACRED Coffee, widely regarded as the #CoffeeOfMotorsport, have agreed a deal to fuel an exciting new chapter for the ROKiT F4 British Championship certified by FIA.
The industry-leading tea and coffee brand will fuel the championship’s new Race Centre, the hub of operations at each of the ten British Touring Car Championship race weekends.
Fans of Britain’s FIA Formula 4 series will also have the opportunity to vote for their ‘SACRED Moment of the Weekend’ to recognise outstanding achievement from the stars of tomorrow, with a similar award for the entire season presented at the end of the year with a unique trophy made from used coffee grind.
Founded in 2005, SACRED runs eponymous cafes in London, and in addition to its extensive sporting activities is a recognised partner of Tier 1 banks and hotel groups worldwide. Renowned for its great taste and high-quality caffeine, their gourmet coffee is loved by drivers globally and is available in all forms, including beans, ground, or capsules.
In motorsport, SACRED already power the British Rally Championship and Wera Tools British Karting Championships, as well as Motorsport UK, the governing body and membership organisation for the sport in the UK. Their portfolio of partners also includes recognised names such as West Surrey Racing, Redline Racing, Porsche Motorsport GB and, closer to F4, Phinsys by Argenti.
Hugh Chambers, Chief Executive Officer of Motorsport UK, said: “I’m pleased to welcome SACRED Coffee on board as the latest industry-leading brand to commit to ROKiT British F4’s new chapter as one of our partners.
“Their coffee is already globally-renowned throughout many industries, including an extensive presence in motorsport, not least at Motorsport UK’s Bicester Heritage headquarters.
“The Race Centre really is the focal point for all our operations on a race weekend, and I’m sure the opportunity for our teams, partners and guests to enjoy a SACRED coffee trackside this season will be a welcome addition.”
Tubbs Wanigasekera, Founder & CEO of SACRED, said: “I’m pleased to have SACRED Coffee join a new chapter in British motorsport by becoming a partner of ROKiT British F4.
“This partnership into the single seater formulae for SACRED is a milestone for the brand known as the ‘Coffee of Motorsport’. I look forward to meeting the single seater champions of the future over the course of the season.
“It is a pleasure to showcase SACRED to a new group of teams, their sponsors and partners.”
